When a father opens-up about his marriage, his sensitive and empathetic daughter is moved to tears. Silent Separation – The emotional distance that creeps into marriage because of inequality at home. To make men aware and act, Ariel launched ' See the signs of silent separation'. We triggered the conversation with a film that introduced a new term called ‘Silent Separation’. In its 8 th year of getting men to share the load at home, Ariel, India’s leading detergent brand, decided to dig deeper. While the divorce rate in India is only 1%, 65% of women feel an emotional distance from their spouse. And 81% of women feel that unequal distribution of chores has affected their relationship over time. The ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’ campaign by Tata Salt is slated to roll out on various media platforms, including television, digital, and social media channels.įor this year’s Cannes Lions 2023, BBDO has sent some of its landmark campaigns to the festival of creativity. aakhir 'Tez Baccho Se Hi Toh Tez Desh Banta Hain'." We understand that the right amount of iodine is essential for a child’s mental development and strive to provide this in each and every bag of Tata Salt. Speaking about the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said, "Tata Salt is unwavering in its commitment as a guardian of the nation's health. Expressing her concerns about her daughter's science project, scholarship, computer exam, and school contest, the mother receives a reassuring response from her confident daughter, who also happens to be the school captain, singing, "No problem Mummy, no problem!" Tata Salt has unveiled a campaign titled: ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’, which aligns with the brand’s core theme of 'Desh Ki Sehat, Desh Ka Namak’.Īt the heart of the campaign is an endearing film depicting a caring mother engaged in a conversation with her daughter during mealtime. Tata Salt is every Indian mother's ally in raising a strong and sharp nation through her children Internet advertising, ad agencies updates, media advertising India)įor more updates, be socially connected with us on Instagram, Read more news about ( ad news, latest advertising news India, KitKat's latest campaign ‘Karo jo karna hai, break mein banta hai’ is a refreshing reminder to have fun and be ourselves atleast in our breaks!” Talking about the campaign, actor Fatima Sana Sheikh, said, “Even as actors, expectations and judgements surround us and we constantly try to balance our lives between what we like and what others ask us to do. For me, just snapping a crispy KitKat finger in my breaks, doubles the fun of breaks.” Today’s lives are fast paced and everyone needs a break. This year, our new KitKat campaign ‘Karo jo karna hai, break mein banta hai’ is a reminder for people to enjoy their breaks without any pressure and fear of judgement.”Įxpressing her excitement on the campaign, Sanya Malhotra, said, “KitKat is my favourite break time treat. The campaign urges the youth to free themselves from any kind of expectations and to express their individuality freely, especially in their break moments.Ĭommenting on the campaign, Nikhil Chand, General Manager, Chocolate and Confectionery, Nestlé India, said, “In today’s times, the clutter of modern day life puts continuous pressure on youngsters for being judged at all times, even during their breaks. The brand new campaign ‘Karo jo karna hai, break mein banta hai’ reiterates the importance of breaks in our lives, and encourages us to not have a fear of judgements in our breaks. Through its iconic campaigns, KitKat encourages young people to enjoy break moments which bring a smile to their face.īrand ambassadors, Sanya Malhotra and Fatima Sana Sheikh give a new meaning to the concept of breaks with the latest KitKat campaign ‘Karo jo karna hai, break mein banta hai’. For many years, KitKat has established the importance of taking a break from the grind.
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